Art Direction / Book Design
Real Nutrition
I collaborated with the owner of Real Results Fitness, Paul Rosenberg, in Downtown Las Vegas to create a book for his nutrition program called Real Nutrition. I also incorporated designer and type artist TypeByCone’s artwork into the book, starting with the back cover. He created a series of murals in the gym itself, so we pulled those pieces and used them in the book to link the two and keep a consistent look to the Real Results brand. On top of art direction and design of the book, I also photographed some of the recipes featured in the book.
The program itself is a 12-week program with printed pages for clients to log their daily food and water intake, as well as fitness activities during that 12-week period. There are 5 sections to the book that explain the program, the details of understanding how nutrition affects your life, healthy recipes, shopping and food prep tips, as well as testimonials from past clients.
